5 overlooked ways to make a splash at HLTH 2025
Don’t just show up—show off
By Beth Cooper, JD / MBA
VP of Marketing + Sales
As you well know, HLTH is not your average healthcare conference. It’s where healthcare innovation meets high-production storytelling. A blue-and-white booth with printed sales slicks as giveaways is not going to get you the ROI you need.
Here are 5 unexpected ways to prep your brand for a breakout moment.
01. Become unmissable—with a pre-show media tease
What most do: Blast a “we’re attending HLTH!” LinkedIn post.
What you’ll do instead:
- Write a micro byline previewing your hot take for the event.
- Embed a teaser video with a brand spokesperson dropping a bold health tech prediction. Don’t hedge, it’s uninteresting.
Why it works: You seed thought leadership before you even badge-scan a lead.
02. Rehearse your booth like it’s a Broadway show
What most do: Brief the team on logistics and booth hours.
What you’ll do instead:
- Script a 30-second “walk-up experience” for visitors.
- If applicable, rotate live mini-demos every hour on the hour.
- Use dramatic design and interactive touchpoints to engage curiosity from 15 feet away. This is your stage!
Pro tip: Record your practice run, review, and tweak.
03. Co-opt the conversation with a contrarian POV
What most do: Echo the theme with safe buzzwords.
What you’ll do instead:
- Drop a bold “anti-theme” narrative (e.g., “Why healthcare needs less heroes and more humans” as you tout teamwork and interoperability).
- Create a provocative postcard and QR codes to drive booth traffic.
- Host a sidewalk “coffee + controversy” pop-up near the venue.
Why it works: You don’t have to be loud to be remembered—but you do have to be different.
04. Build your influencer triangle
What most do: Hope someone tags them.
What you’ll do instead:
- ID journalists and KOLs you want to engage. Trawl the HLTH website, the tag on social media, and Google who covered the conference in years prior.
- Create tailored content for each and tag them first.
- Engage on their posts for added recognition and goodwill. Enlist several members of your team.
Why it works: HLTH buzz is social-first. Earn your amplification.
05. Make your follow-up feel like a sequel
What most do: Send a bulk “great to meet you!” email.
What you’ll do instead:
- Shoot a rapid-fire “HLTH in 60 seconds” video recap. Low production value isn’t just acceptable, it’s preferred. It feels more authentic.
- Include visuals from the show, your booth, interviews, or live demos.
- Use smart segmentation to follow up with custom content by vertical.
Why it works: It extends your conference ROI and keeps your momentum rolling.
Ready to stop blending in at HLTH?
If you want to actually be remembered this year—not just listed as “exhibitor #1837”—let’s talk. KNB’s booth strategy + conference content experts are already in HLTH mode. Are you?
AI disclaimer: We believe in transparency! This blog was written by the KNB team with support from AI as an editing and drafting tool. The ideas, insights, and final voice are fully ours—we just let technology help along the way.
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