Table of contents
During times of uncertainty, social listening is more important than ever. Tracking, analyzing, and responding to conversations online helps healthcare marketers stay connected with customers remotely, while also building a reputation as an industry thought leader. Healthcare marketers can use tools such as HubSpot or Sprout Social for social listening, or they can manually listen on each social platform.
It is encouraged to post and engage with discussions on recent issues such as COVID-19 and Black Lives Matter. Healthcare marketers should focus on strengthening customer relationships as well as writing empathetic responses. By continuously social listening, knowing the right thing to say can be developed from what is being posted in the health tech industry social media feeds.
Healthcare marketing companies should be following relevant hashtags, accounts, and mentions. For example, LinkedIn offers a feature for company accounts that will locate trending articles in subjects relevant to the healthcare industry. Additionally, Twitter has a constantly-updating list of trending topics. Posting with a high-traffic, popular hashtag will receive many more organic impressions. Below are some tips for healthcare marketers to practice social listening:
Re-evaluate planned campaigns and content
Balance sensitivity and “business as usual” with empathy
Adjust goals
Search
© 2023 KNB Communication. All rights reserved.
© 2023 KNB Communication. All rights reserved.