healthcare media relations health tech PR

How to Navigate Through the Healthcare News

By Paige Rossi

Since the beginning of the COVID-19 pandemic, notification blasts claiming breaking news seem to occur every minute. Whether you receive a news alert on your phone, a text, an email, or through traditional news sources, health tech PR and marketing specialists are bombarded with COVID-19 updates. It can be overwhelming and stress-inducing to feel the constant need to keep up with the latest healthcare breaking news stories. Here are some tips to help you navigate through the health IT news during the COVID-19 pandemic.

healthcare news media

Designated Daily News Time 

Nowadays it seems nearly impossible to take a breath in between the healthcare breaking news updates that clutter every healthcare marketer’s inbox and television channel.. However, if the constant gloom of COVID-19 news is getting old, try scheduling a news hour during the day. Maybe it’s in the morning while drinking your coffee or during your lunch break. Designating a news time will allow you to increase your  focus on daily tasks without worrying about the latest developments in the pandemic. 

Reliable News Sources

Ensuring that you are viewing healthcare articles and receiving updates from reliable news sources is key to navigating the whirlwind COVID-19 media storm. There are many news outlets taking information out of context, constantly repeating the same information over and over, and politicising the pandemic. Try looking at news from health, government, or academic organizations. Additionally, having one main healthcare news outlet to look at may be more realistic (and less overwhelming) than trying to look at multiple. 

healthcare news blog-min

Suggestions for News Outlets

Every day key healthcare leaders are  learning new information about COVID-19. It is very important to stay informed, but not at the expense of your mental health. Take some time to reevaluate your news intake in hopes of feeling more refreshed during your days.  

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by Paige Rossi

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