KNB Communications launches “KNB Rx,” a new 2026 brand campaign tailored to healthcare, health tech, biotech + life sciences marketing + PR professionals

KNB Communications is a leading healthcare, health tech, biotech + life sciences communications agency delivering “prescription PR + marketing” 

KNB Communications, a leading PR and marketing agency specializing in healthcare and life sciences, has officially launched its 2026 brand campaign: KNB Rx. Built on a strong healthcare metaphor, the campaign positions KNB as a specialist agency that delivers “prescription PR + marketing” for marketers navigating high-stakes, regulated environments.

Campaign concept + strategy

How KNB Rx reframes public relations and marketing as customized, diagnosis-first strategy for healthcare, health tech, biotech, digital health, medtech, and life sciences companies

At the heart of the campaign is a simple but powerful concept: public relations and marketing should function like precision treatments—diagnosed, prescribed, and optimized for each client’s unique condition. KNB Rx reflects that philosophy by emphasizing customized strategy development, measurable outcomes, and industry-specific insight.

The campaign’s core visual and verbal elements align closely with the expectations of health tech and life sciences audiences. Messaging such as “This isn’t your average dose of PR” and “Side effects may include earned media, lead gen, and momentum” are designed to resonate with CMOs, marketing executives, and brand teams in biotech, digital health, and medtech sectors.

Campaign objectives: advancing healthcare, health tech, biotech + life sciences marketing performance

Driving specialization, enterprise growth, and measurable outcomes through integrated PR + marketing for regulated healthcare, health tech, biotech + life sciences organizations

The campaign is designed to:

• reinforce KNB’s specialization in healthcare and life sciences
• attract larger, more complex clients in regulated industries
• signal strategic rigor, clinical relevance, and measurable performance
• distinguish the agency from generalist marketing and PR firms

Positioning + differentiation

Differentiating from generalist agencies with diagnosis-first strategy, category expertise, and customized communications for healthcare, health tech, biotech, diagnostics, digital therapeutics + life sciences brands

Rather than a generic or one-size-fits-all approach, KNB Rx presents the agency’s services as highly targeted, informed by diagnosis-first strategy and customized to client needs. This strategic posture aligns with the agency’s growing portfolio of clients in health tech, digital therapeutics, diagnostics, and clinical software.

The metaphor of a medical prescription guides every element of the campaign—from ad copy and visual identity to digital executions and sales enablement. Visuals include pill bottles, capsules, and clinical packaging, further reinforcing the idea that effective marketing—like effective medicine—requires the right formulation.

Key messages for healthcare, health tech, biotech + life sciences

4 core differentiators defining KNB’s integrated PR + marketing approach in regulated industries

The campaign highlights four core differentiators:

01. strategic planning grounded in discovery and assessment
02. category expertise across health tech, biotech, and life sciences
03. PR execution focused on credibility, clarity, and consistency
04. outcomes-based marketing with defined KPIs and reporting

Why KNB Rx now: context + timing

Aligning over 28 years of healthcare PR + life sciences marketing expertise with rising industry expectations

The launch of KNB Rx coincides with KNB Communications’ 28th year in the healthcare communications space. As the agency continues to grow its presence among mid-market and enterprise brands, the campaign reflects a refined focus on delivering highly specialized services in increasingly competitive categories.

With expectations rising across marketing organizations, the campaign seeks to address common symptoms—underperformance, pressure, and stagnation—by offering custom-built communications strategies designed to unlock forward momentum.

About KNB Communications

A specialized healthcare, health tech, biotech + life sciences PR + marketing agency

KNB Communications is a full-service PR and marketing agency focused exclusively on healthcare, health tech, life sciences, and biotech brands. The agency offers integrated services spanning media relations, digital strategy, content development, social media, brand positioning, and executive visibility.

Explore KNB Rx

Prescription PR + marketing for healthcare, health tech, biotech + life sciences brands

For more information about KNB Rx or to explore how strategic communications can accelerate brand growth in healthcare and life sciences, contact us now.