Home | BLOG | Our 4 Predictions for Healthcare Marketing Trends in 2019, plus actionable tips

Our 4 Predictions for Healthcare Marketing Trends in 2019, plus actionable tips

Table of contents

interaction-1233873_1920-min
  1. More attention to SEO (Search Engine Optimization)

    People are spending more and more time on the internet, including your competition. It is more important than ever that healthcare companies pay attention to their SEO efforts. Our top suggestion: posting new content chock full of keywords as frequently as your resources permit. Check out our case study on what a blog did one site’s traffic.

  2. More video

    The popularity of video has been on the rise, and the data is clear: video increases the amount of time people look at your content, and substantially increases landing page conversion rates. This is particularly true for healthcare companies. Our tip: use one video across multiple touch points by extracting excerpts and repurposing clips. Include a clip in an email campaign. Use video in your native advertising efforts. Embed video in your landing page. We promise, you will see results.

  3. Increased emphasis on PR

    Consumer trust in brands has been steadily declining, and the source of your message matters a lot. You can tell people how great you are through different channels, but it makes a much bigger impact when a credible, objective third party makes that same statement. Though there are different ways of calculating advertising value equivalency (AVE) of a PR placement, it is a widely accepted truth in marketing that an earned media placement is more valuable than an advertisement, even from the same outlet.

  4. More creativity overall

    Healthcare marketing has traditionally been thought of as a serious, B2B endeavor. A big trend we have seen is that healthcare and health IT companies are realizing that their targets, even in a professional capacity, appreciate being reached in new and creative ways. Some of this has to do with more millennials moving into leadership roles, as well as a general industry trend toward making end consumers a bigger part of their own healthcare journeys. At any rate, healthcare companies are not only more tolerant of innovation in their marketing but are actively requesting it. Don’t get left behind by relying solely on traditional methods.

Beth Cooper

Named Marketing Person of the Year by Health IT Marketing Community (2021) and Women Power Players to Watch (2022) by Becker's Hospital Review, Beth Cooper, JD / MBA is the VP of Marketing and Sales of a multi-award winning top 10 Healthcare Marketing Agency. Over her accomplished career spanning two decades, Cooper has been the driving force behind numerous groundbreaking strategies, transforming businesses into market leaders and propelling their growth trajectories to uncharted heights. She is a strong advocate for the marriage of creative innovation with data-driven insights and leverages cutting-edge tools and methodologies to ensure the successful execution of global, paradigm-shifting omnichannel campaigns.

Search

  • There are no suggestions because the search field is empty.
KNBe in the know newsletter callouts-08 1

KNBe in the know

Subscribe to our newsletter for the latest news + trends in healthcare marketing + PR.

KNBe in the know

Subscribe to our newsletter for the latest news + trends in healthcare marketing + PR.