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Blogs increase SEO rankings. Search engines love valuable content. Generating a fresh stream of industry thought leadership via blogging peppers more important keywords throughout your web site, and search engines reward that.
We recently wrote three pieces of blog content for a web site for a small consulting firm, approximately 500 words each article. There had never had a blog on the web site before. After posting the blog, we used some organic methods to improve reach – such as listing the page the blog was on with Google and posting a link across social media channels.
The result was immediate, and impressive. Within one month, the web site saw a 412% increase in page views. So, should your business have a blog? We say YES.
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Beth has over 20 years of professional experience, with a focus on the healthcare and marketing fields. Beth is responsible for conceiving and executing marketing strategies and tactics to drive growth and generate leads. In addition, she supports the PR team with amplification, overall brand development, and messaging in the marketplace to ensure KNB’s clients are leading the conversation in healthcare.
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