The healthcare world changes, evolves, and develops. It has many sectors and angles to be seen from, which is why it is something that continues to fascinate and drive us every day. Similar to the industry we all know and love, our team here at KNB is anything but one-dimensional.
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Paul Purvis, Director of Business Development
What do you like most about the culture at KNB Communications?
Open communication -- More importantly, 2 way communication. We all work together as a team to help each other as needed. As any agency, there are a lot of moving parts, keeping everyone informed and open dialogue with all members of the KNB team makes for less stress and a productive work environment.
How do you feel your extensive background in marketing has led you to your role at KNB Communications?
I have a pretty diverse sales and marketing background from both the client and agency side. I think there are many areas from my previous experiences that allow me to contribute on a daily basis at KNB. Whether it’s working with clients or delivering a new business pitch, I have probably done it to some level in the past. Being able to share this with the team is very satisfying and allows for a short learning curve when working on various projects.
How did owning your own business make you view marketing and PR for future positions like this?
When you have your own business you do it all- sales, marketing, PR, etc.; I had to be very resourceful and use vehicles that would allow me to stretch my marketing budget for PR. You learn how to be efficient with both time and money as well as accessing what is working and does not. PR is key to any new or existing business if you plan to survive. I was a relatively small company but through the powers of good PR, I positioned myself as a leader in the home healthcare industry.
What intrigues you the most about the health IT industry?
The amazing speed that it evolves and changes. Every day there seems to be something new and exciting in the Health IT space, it can be somewhat overwhelming even if you are staying current with all the technologies, improvements, and inventions. The most intriguing is the fact that this is all helping patients and empowering doctors and medical professionals to provide the best diagnosis and care for patients.
Where is your favorite summer vacation spot?
I have a lot, so I'm not sure I have a favorite. Anywhere there is a beach is always a favorite. I have been to beaches all around the US and Europe and no matter where you go, the vibe is always the same- relaxing, enjoyable and great family and friend time!