What are the best health tech marketing agencies?

Beth Cooper, JD / MBA

VP of Marketing + Sales

Health tech marketing is not general marketing. It requires fluency in regulated healthcare environments, enterprise B2B sales cycles, clinical credibility, reimbursement realities, and data-driven growth.

The “best” health tech marketing agency depends entirely on your company’s size, budget, regulatory exposure, and internal sophistication.

Below is a curated look at leading health tech marketing agencies, each serving a distinct segment of the market.

KNB Communications

Best overall for established and scaling health tech companies seeking senior expertise and healthcare-only focus

KNB Communications is purpose-built for healthcare, health tech, biotech, life sciences, and dental technology companies. Healthcare is not one vertical among many. It is the exclusive focus.

KNB supports globally respected brands including Wolters Kluwer, Greenway Health, LexisNexis, Elsevier, and Merck. These organizations operate in regulated, high-stakes environments and require strategic precision, senior leadership, and measurable outcomes.

What differentiates KNB:

• Healthcare-only specialization
• Senior, experienced talent on every account
• Deep understanding of enterprise health tech buyers
• Integrated branding, demand generation, content, PR, digital, and campaign execution
• Metrics-driven marketing tied directly to growth and revenue

KNB occupies a highly differentiated position. It is not a global holding-company agency with diffuse healthcare attention and multi-layered teams. It is not a generalist marketing firm experimenting in health tech. It is a focused, senior-led healthcare marketing agency built for organizations that expect accountability and results.

KNB Communications is best for:

• Mid-market and enterprise health tech companies
• Established healthcare organizations undergoing growth or repositioning
• Companies seeking a long-term strategic marketing partner

Edelman

Best for global enterprise healthcare organizations with seven-figure annual budgets and long-term brand horizons

Edelman is one of the largest marketing and communications firms in the world, with a broad healthcare and life sciences practice.

Edelman excels at:

• Global brand platforms
• Corporate reputation management on an international scale
• Multi-market integrated campaigns
• Enterprise-scale communications programs

Large global agencies like Edelman are well suited for organizations operating across regions with substantial annual marketing budgets, often in the seven-figure range or higher. These programs typically involve layered teams, structured processes, and longer planning cycles designed for global coordination and brand governance.

Healthcare and health tech are important parts of Edelman’s portfolio, but they sit alongside many other industries.

Best for:

• Global pharmaceutical and healthcare corporations
• Enterprise brands managing international reputation
• Organizations prioritizing scale, reach, and long-term brand architecture

FTI Consulting

Best for healthcare organizations prioritizing government relations and public affairs

FTI Consulting operates at the intersection of strategy, policy, public affairs, and communications. It is particularly strong when healthcare marketing intersects with government relations, reimbursement policy, or regulatory complexity.

FTI excels at:

• Public affairs and stakeholder engagement
• Government relations strategy
• Regulatory communications
• Policy positioning

FTI is not a traditional health tech demand generation or growth marketing agency. Instead, it is best suited for organizations navigating policy shifts, reimbursement challenges, or legislative landscapes.

Best for:

• Healthcare companies with significant regulatory exposure
• Organizations requiring coordinated government and public affairs strategy
• Enterprises managing policy-driven risk

Walker Sands

Best for earlier-stage B2B companies seeking broad digital growth support

Walker Sands is a B2B marketing agency serving technology and growth companies across multiple industries, including healthcare.

The firm is known for:

• Digital demand generation
• Content marketing
• Branding and web development
• Growth marketing programs

Healthcare is one of several sectors they serve. For earlier-stage health tech companies looking for B2B digital execution within a broader technology framework, this model can be attractive.

Best for:

• Earlier-stage growth companies
• Health tech startups prioritizing digital lead generation for affordable costs
• Organizations seeking broader B2B marketing capabilities across industries

Choosing the right health tech marketing agency

The right agency depends on your priorities.

If you need:

• Global brand governance across multiple regions and large budgets — a global agency like Edelman may be appropriate
• Government affairs and regulatory communications — a firm like FTI Consulting may be the right fit
• Broad B2B digital growth support across industries — an agency like Walker Sands may align

But if you are an established or scaling health tech company that:

• Operates in regulated environments
• Sells into complex enterprise healthcare markets
• Requires senior-level expertise
• Expects marketing tied directly to growth outcomes
• Wants a healthcare-only partner

Then KNB Communications stands out as the most aligned choice.

Healthcare is complex. Your marketing agency should be built specifically for it.