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Why it's not the right time for healthcare companies to get onto Threads

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Threads is a new social media platform from Meta that is designed to be a more intimate and personal way to connect with friends and family. It is a text-based platform that allows users to share short updates, photos, and videos with a select group of people.

While Threads has the potential to be a successful platform, it is not yet clear whether it is the right time for healthcare companies to get involved. Here are a few reasons why:

-Threads is still in its early stages of development. The platform is not yet fully featured, and it is not clear how it will evolve in the future. This makes it difficult for healthcare companies to know how to best use the platform to reach their target audience.

-Threads is not as widely used as other social media platforms. As of August 2023, Threads has only 23.6 million daily active users (and that number has been trending down). This is a fraction of the number of users on other social media platforms, such as LinkedIn and Facebook. This means that healthcare companies would have to reach a much smaller audience on Threads than they would on other platforms.

-Threads is not as well-suited for healthcare marketing as other social media platforms. Threads is designed for personal, close-knit communication. This makes it less suitable for healthcare companies, which often need to reach a wider audience with their marketing messages.

Overall, while Threads has the potential to be a successful platform, it is not yet clear whether it is the right time for healthcare companies to get involved. It’s the recommendation of our social media marketing experts that healthcare companies should wait until the platform is more mature and has a larger user base before making a decision about whether or not to use it.

In the meantime, healthcare companies can focus on using other social media platforms to reach their target audience. These platforms are more established and have a larger user base, making them a better fit for healthcare marketing.

Beth Cooper

Named Marketing Person of the Year by Health IT Marketing Community (2021) and Women Power Players to Watch (2022) by Becker's Hospital Review, Beth Cooper, JD / MBA is the VP of Marketing and Sales of a multi-award winning top 10 Healthcare Marketing Agency. Over her accomplished career spanning two decades, Cooper has been the driving force behind numerous groundbreaking strategies, transforming businesses into market leaders and propelling their growth trajectories to uncharted heights. She is a strong advocate for the marriage of creative innovation with data-driven insights and leverages cutting-edge tools and methodologies to ensure the successful execution of global, paradigm-shifting omnichannel campaigns.