healthcare marketing B2B marketing video marketing

The 3 types of video every healthcare marketer needs

By Aquinnah Rank

Why use video? 

 

In the past few years, video has become an important marketing tool; it can be difficult to go online and not see a video. This is because consumers want to see videos more than ever before; they are incredibly engaging; don’t fall behind by not jumping in on the video trend. In fact, 68% of consumers would rather watch a video to learn about a new product or service than read about it.

 

Videos are also highly functional for your healthcare marketing firm. Videos are versatile and can be repurposed. Videos bring results. They have good ROI, and they are great for SEO.

 

That being said, here are three types of videos that are essential for your healthcare marketing company. 

 

Explainer 

 

An explainer video is a short video explaining a company’s products, services, or ideas in a fascinating and engaging way. 

 

An explainer video must be short to keep your audience interested. Your video must have a strong CTA.  Without an end goal, your video serves no purpose! Guide your customer to the next step with your video. Your video must focus on presenting a solution your audience wants to solve. Why does your healthcare tech company provide value to them? Explainer videos educate your audience on your services in an easily digestible way. Overall, they bring awareness and clarity to your brand. 

 

Campaign 

 

Video campaigns let you show your videos on YouTube, sites running on Google video partners, or programmatic, including CTV. These videos allow you to put your company in the position to reach the right audience through targeting. 

 

Create multiple videos centered around the same theme/idea without being too repetitive. Use different lengths! This is the beauty of video; different lengths can be repurposed and used for other platforms or time slots.  Video campaigns can be used over time in different locations for the length of the campaign, allowing you to reach a wider audience. Campaigns help to create awareness and familiarity with your brand.

 

Customer testimonial  

 

Customer testimonials are one of the most effective types of videos; potential customers seek input from real people who have previously used the product or service.

 

These videos use the power of social proof. Think about it, if other people like a product, you are more likely to believe that you will also like the product.  Testimonial videos provide credibility; remember, these are real people with real experience with your company. They must be more in-depth than written reviews. The videos must be scripted, high-quality, and edited to get the right message across. Like the explainer video, testimonials must focus on customer problems and how your company offered the solution. Always focus on customer value and how you can best serve your audience.


Video is an extremely powerful and engaging tool to inform your audience about your products or services that your healthcare marketing company should be using. For more information on CTAs you can use within your videos, check out our blog on our 13 favorite CTAs.


by Aquinnah Rank

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