When it comes to website optimization, there are many factors to consider. The commonality is that we want the search engines to like it and like us. Search Engine Optimization (SEO for short) is a whole industry that sprouted out in dealing with just that. The companies that deal with this professionally juggle various elements to increase their customer’s website rankings. One of the most important aspects is bandwidth. That is, the website needs to use as little of it as possible. Multimedia content such as video, pictures, and audio tend to take the most bandwidth when transferring data from the website to the end-user. This leaves a lot of room for optimization. Video tends to be overlooked, so pictures are still the most used form of a website’s multimedia content. The trick is to optimize their size without sacrificing quality. Here is how to do just that.
Why exactly do we need to optimize the images on our website? More specifically, why do we need to make their bandwidth footprint as small as possible? Isn’t broadband internet ubiquitous? Surely, everyone can pull an image in a fraction of a second, no matter its size? Well, yes and no. When you have billions of people downloading the same thing, those overheads tend to stack up quite significantly. Large images do tend to slow down the viewing experience of a webpage. The servers in charge will get slowed down if enough users hit it at the same time. Decreasing the file size of all content has multiple benefits. Less power is used, the experience is faster and more pleasurable. Search engines look at this aspect and will rank your website accordingly. The process is called compression. We use this process to optimize all multimedia files.