Sarah Mattacola

Communications, marketing + digital expertise

Sarah holds a BA in Journalism and Mass Communications and an MA in Integrated Marketing Communications from St. Bonaventure University. She is HubSpot certified in Content Marketing, Inbound Marketing, Social Media Marketing, Email Marketing, and Digital Marketing.

Career snapshot

Over 10 years of professional experience

Where strategy, creativity + technology meet

Sarah is passionate about marketing at the intersection of strategy and human connection—where data-driven insights fuel creativity and impact. She thrives on turning expertise into content that educates, inspires, and positions brands as trusted authorities. Her key areas of passion include:

Content strategy + thought leadership: transforming complex ideas into clear, engaging stories that build credibility.

Digital campaign optimization: managing and refining initiatives across social, email, and web channels for measurable results.

Analytics + SEO: using insights to fine-tune performance and strengthen visibility.

Emerging tech + AI tools: enhancing creativity, efficiency, and scalability in modern marketing.

Connecting with providers, patients + decision-makers

Through her work at KNB, Sarah has engaged a wide range of healthcare stakeholders, including:

Providers + healthcare decision-makers: crafting campaigns that highlight innovation and improve awareness.

Marketing leaders + executives: developing strategies that align brand voice with business growth.

Patients, donors + communities: building empathetic, human-centered messaging that resonates across audiences.

From women’s health to AI-powered care

Sarah is especially passionate about advancing women’s health and expanding access to equitable care—areas where thoughtful communication drives meaningful change. She’s also fascinated by how emerging technologies like AI and automation are reshaping healthcare—enhancing outcomes, streamlining processes, and personalizing care delivery.

Her "why"

Sarah’s motivation comes from a personal understanding of healthcare’s human side. Having witnessed the challenges patients and families face navigating complex care systems, she’s deeply committed to helping innovators communicate with clarity and compassion. Her work combines strategic precision with empathy to make healthcare more accessible, understandable, and connected.

Latest articles featuring Sarah

Honors for leadership + creativity

Outside the office

Sarah shares a hobby with Taylor Swift—keeping a sourdough starter alive (and yes, it has a name). When she’s not baking bread, she’s known for crafting beautiful cupcakes and cakes for friends and special events.