Dental technology marketing + PR agency

Helping B2B dental tech innovators build visibility, credibility, and growth

Dental technology is transforming modern dentistry. Digital imaging, orthodontic innovation, AI diagnostics, practice management software, and 3D workflows are redefining how clinicians deliver care and how dental practices operate.

But even the most innovative dental technology companies face a common challenge: standing out in a crowded and rapidly evolving market.

KNB Communications is a marketing and PR agency with an exclusive specialization. For more than two decades, we have helped innovative dental tech companies communicate their value, reach the right audiences, and gain industry recognition.

Our team understands the unique dynamics of the dental industry — from clinical adoption and regulatory environments to competitive product launches and industry media coverage.

Whether you are launching a new dental device, scaling a dental SaaS platform, or expanding a global dental technology brand, we help you tell the story that drives awareness, trust, and growth.

Why dental technology companies choose KNB

Dental technology sits at the intersection of healthcare, medical devices, software, and clinical practice. That complexity requires communications strategies built specifically for the healthcare ecosystem.

Dental technology companies partner with KNB to:

• launch new dental products and innovations
• build credibility with dentists, specialists, and DSOs
• generate coverage in dental and healthcare media
• develop thought leadership and executive visibility
• support product adoption and clinical education
• position their brand as an industry leader

Our campaigns can combine public relations, digital marketing, content strategy, and brand positioning to ensure dental technology companies are recognized by the audiences that matter most.

Our dental technology marketing services

KNB provides integrated marketing and communications programs designed specifically for healthcare innovation companies.

Our services for dental technology companies include:

• Public relations and earned media coverage
• Brand positioning and messaging development
• Thought leadership and bylined content
• Content marketing and industry storytelling
• Digital marketing and lead generation programs
• Website design and healthcare UX strategy
• Product launch communications
• Conference and industry event strategy

Our team combines strategic storytelling with a metrics-driven approach to ensure marketing and PR programs deliver measurable results.

Dental technology companies we understand

KNB has experience supporting companies across the dental technology ecosystem, including global innovators and emerging dental startups.

Companies we have worked with include:

• Dentsply Sirona
• Align Technology
• AADSM

Our broader healthcare client portfolio includes more than 200 healthcare and life sciences companies around the world, spanning health tech, medical devices, and biotechnology.

This experience allows our team to quickly understand complex technologies, clinical workflows, and the decision-makers that influence adoption within dental practices and DSOs.

Areas of dental technology innovation we support

The dental technology landscape continues to evolve as new technologies reshape how dentistry is practiced.

KNB supports companies across a wide range of dental technology categories, including:

• digital dentistry platforms
• dental imaging and diagnostic technologies
• orthodontic and aligner technologies
• dental AI and analytics platforms
• dental practice management software
• dental implants and restorative technologies
• 3D printing and digital workflow tools
• patient engagement and dental SaaS platforms

From early-stage innovators to established global brands, we help dental technology companies communicate the value of their solutions to clinicians, investors, and healthcare stakeholders.

Dental technology case studies

KNB has supported healthcare and dental technology innovators through product launches, brand positioning programs, and integrated marketing campaigns.

Examples of our work include:

• Product launch communications for dental technology innovators
• Brand positioning programs for medical and dental device companies
• Thought leadership campaigns that position executives as industry experts
• Media relations programs that generate coverage in healthcare and dental industry publications
• AEO / GEO initiative that skyrocketed a dental association’s brand in AI search and LLMs

Explore our case studies to see how KNB helps healthcare and dental technology companies build market momentum.

Insights on dental technology marketing

KNB regularly publishes insights on healthcare marketing, health tech innovation, and life sciences communications.

Relevant articles include:

• Healthcare website strategies that build trust and drive engagement
• Healthcare marketing trends and predictions from industry experts
• Social listening strategies to understand healthcare audiences

Explore our blog for insights on healthcare marketing, public relations, and digital strategy.