Health tech marketing + PR agency

Helping B2B health tech innovators build visibility, credibility + growth

Health technology is transforming modern healthcare. AI-powered diagnostics, telehealth platforms, clinical decision support systems, digital therapeutics, healthcare SaaS platforms, and remote patient monitoring are redefining how clinicians deliver care and how patients experience healthcare.

But even the most innovative health tech companies face a common challenge: standing out in a crowded and rapidly evolving market.

KNB Communications is a marketing and PR agency with an exclusive specialization. For more than two decades, we have helped innovative health tech companies communicate their value, reach the right audiences, and gain industry recognition.

Our team understands the unique dynamics of the healthcare technology ecosystem — from clinical adoption cycles and regulatory environments to complex enterprise sales processes and healthcare media coverage.

Whether you are launching a new healthcare SaaS platform, scaling a telehealth solution, introducing AI diagnostics, or expanding a global health technology brand, we help you tell the story that drives awareness, trust, and growth.

Why health tech companies choose KNB

Health tech sits at the intersection of healthcare, software, data, and clinical innovation. That complexity requires communications strategies built specifically for the healthcare ecosystem.

Health tech companies partner with KNB to:

• launch new healthcare technologies and digital platforms
• build credibility with healthcare providers, hospital leaders, and health systems
• generate coverage in health tech, healthcare, and technology media
• develop thought leadership and executive visibility
• support product adoption and clinical education
• position their brand as an industry leader

Our campaigns combine public relations, digital marketing, content strategy, and brand positioning to ensure health tech companies are recognized by the audiences that matter most.

Our health tech marketing services

KNB provides integrated marketing and communications programs designed specifically for healthcare innovation companies.

Our services for health tech companies include:

• Public relations and earned media coverage
• Brand positioning and messaging development
• Thought leadership and bylined content
• Content marketing and industry storytelling
• Digital marketing and lead generation programs
• Website design and healthcare UX strategy
• Product launch communications
• Conference and industry event strategy

Our team combines strategic storytelling with a metrics-driven approach to ensure marketing and PR programs deliver measurable results.

Health tech companies we understand

KNB has experience supporting companies across the health technology ecosystem — from emerging startups to established global innovators.

Examples of health tech solutions we understand include:

• Healthcare SaaS platforms that manage scheduling, billing, and clinical workflows
• Telehealth platforms connecting patients and clinicians through virtual care
• Electronic health record (EHR) systems that streamline clinical data management
• AI and machine learning tools that enhance diagnostics and clinical decision-making
• Digital therapeutics and software-driven treatment programs
• Remote patient monitoring systems that support care outside the hospital
• Wearable medical devices that track health metrics and chronic conditions
• Patient engagement and communication platforms
• Healthcare cybersecurity and compliance technologies
• Advanced analytics platforms for population health and care management
  
  

Our broader healthcare client portfolio includes more than 200 healthcare and life sciences organizations around the world, spanning health tech, medical devices, biotechnology, and healthcare services.

This experience allows our team to quickly understand complex technologies, clinical workflows, and the decision-makers who influence adoption across hospitals, health systems, payers, and provider organizations.

Areas of health tech innovation we support

The health technology landscape continues to evolve as new digital solutions reshape how healthcare is delivered.

KNB supports companies across a wide range of health tech categories, including:

• digital health platforms
• telehealth and virtual care technologies
• healthcare AI and analytics platforms
• clinical decision support systems
• remote patient monitoring technologies
• wearable medical devices
• healthcare SaaS platforms
• patient communication and engagement tools
• healthcare cybersecurity and data infrastructure
  
• blockchain solutions for secure health records
  
• personalized medicine and genomics technologies
  
• VR and simulation tools for medical training

From early-stage innovators to established global technology companies, we help health tech organizations communicate the value of their solutions to clinicians, investors, healthcare leaders, and industry stakeholders.

Health tech case studies

KNB has supported healthcare and health technology innovators through product launches, brand positioning programs, and integrated marketing campaigns.

Examples of our work include:

• Product launch communications for health tech innovators
• Brand positioning programs for healthcare software and digital platforms
• Thought leadership campaigns that position executives as industry experts
• Media relations programs generating coverage in healthcare and technology publications
• AEO / GEO initiatives that significantly increased healthcare brand visibility in AI search and LLMs
  

Explore our case studies to see how KNB helps healthcare and health tech companies build market momentum.

Insights on health tech marketing

KNB regularly publishes insights on healthcare marketing, health tech innovation, and life sciences communications.

Relevant articles include:

• Healthcare website strategies that build trust and drive engagement
• Healthcare marketing trends and predictions from industry experts
• Social listening strategies to understand healthcare audiences

Explore our blog for insights on healthcare marketing, public relations, and digital strategy.