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Definitive Guide to the Parties at INBOUND18

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Here’s the definitive (albeit clearly unofficial) guide to what parties and meet ups are happening during INBOUND 18 in Boston, as well as our advice on which events are the best, for what.

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TUESDAY, September

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Event: Women@INBOUND Happy Hour

Time: 4 PM - 6 PM

Location: MJ O’Connor’s at 425 Summer St

RSVP: https://www.eventbrite.com/e/womeninbound-happy-hour-tickets-47305098824?aff=ebdssbdestsearch

Our take: They’ll have little swag bags, light apps, and a well-staffed bar to pour glasses of wine.  It’s definitely a female-centric event, but all who support gender equality are welcome. The venue is super convenient to the convention center. Last year, they checked tickets closely so be sure to have yours handy. We say, register today. Go here first, then head over to the next event...

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Event: #InboundSolo Happy Hour

Time: 4:30 PM - 6 PM

Location: The Social Register, 401 D Street

RSVP:  https://www.eventbrite.com/e/inboundsolo-happy-hour-tue-94-from-430630pm-social-register-tickets-49151070174?aff=ebdssbdestsearch

Our take: Want a laid-back group of fun-loving HubSpotters?  This event is for you. Comprised mainly of folks who came to the conference sans colleagues, the meetup brings together marketers who are happy to chat. A lot of people from smaller companies will be here. Since many speakers come solo, you’ll also catch several of them as well.  We say, stop in here before you head to...

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Event:  Welcome Party

Hosted by: Gartner Digital Markets

Time:  8 PM

Location:  BCEC, Club INBOUND

RSVP:  Not necessary

Our take:  This is located right within the convention center, so it couldn’t be easier to get to.  A TON of people will be here, so networking will not feel intimate, but there will certainly be lots of options.  Lines for food and drinks are long. We say, go for a bit and then head out to the pubs with your tribe.

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Event: #InboundHealth

Time: 9 PM- 11 PM

Location: Aloft at 401-403 D St

RSVP:  https://www.eventbrite.com/e/inboundhealth-tickets-49442752604 (limited spaces available)     

Our take: Specifically geared toward the inbound healthcare marketers, this is a low-key meet up at a hip, local bar.  There’s a quiet patio with a fire pit, lawn games, and reserved seating. We say, after you’ve had your fill of the crowds at the big welcome party, head over and meet an intimate group of your fellow healthcare marketers to swap tips (and commiserate) about this unique area.    


WEDNESDAY, September 5

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Event: Product Led Growth Panel & Happy Hour

Hosted by: OpenView, Appcues and Growth Marketing Conference

Time: 4:30 PM - 8:00 PM

Location:  OpenView at 303 Congress Street, 6th Floor

RSVP: https://openviewpartners.com/product-led-growth-panel-happy-hour/  

Our take:  If you’re interested in Product-Led Growth (PLG), the panel discussion may be good for you to attend.  If not, you are still able to attend just the networking happy hour. There’s free drinks, a rooftop, and fun people with whom to network.  Plus, you can make it back in time for the Welcome Party. We say, go to the happy hour.

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Event: Content Marketing by the Numbers - Trends and Networking

Hosted by: INBOUND, LogMeIn, PathFactory

Time: 5:30 PM - 8:30 PM

Location:  LogMeIn - 333 Summer St

RSVP: https://www.eventbrite.com/e/content-by-the-numbers-content-marketing-trends-networking-inbound-2018-tickets-48959501186 (Update: SOLD OUT)

Our take: Last year’s event hosted by these folks was pretty great.  They kept the guest list to a manageable size, the venue is nice, the snacks were good (this year they will have pizza, beer, and wine), and there were some nice tchotchkes.  Hit this one up, if you can.

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Event: Video Lounge - Exclusive Cocktail Reception

Time: 5:30 PM - 7:00 PM

Location: Westin - Adams at 425 Summer St

RSVP: (SOLD OUT)

Our take:  There was limited space at this event.  If you have a ticket, go.

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Event: The Agency Party Brought to You by Accelo

Hosted by: Accelo

Time: 8:00 PM - 12:00 AM

Location: Rosa Mexicano - 155 Seaport Blvd

RSVP: Not necessary

Our take:  Last year’s was very well attended and they ended up having a long line out the door to get in to this upscale Mexican restaurant.  Don’t expect to get too much networking done here, but nothing brings folks together like tipping a few back -- and the drinks are freesies. We say, go to this one, but definitely go early.  Look nice, but wear comfy shoes.


Have a meet up or an event you’re hosting around Inbound18?  Email us at bcooper@knbcomm.com and we will add it to the list!
Beth Cooper

Named Marketing Person of the Year by Health IT Marketing Community (2021) and Women Power Players to Watch (2022) by Becker's Hospital Review, Beth Cooper, JD / MBA is the VP of Marketing and Sales of a multi-award winning top 10 Healthcare Marketing Agency. Over her accomplished career spanning two decades, Cooper has been the driving force behind numerous groundbreaking strategies, transforming businesses into market leaders and propelling their growth trajectories to uncharted heights. She is a strong advocate for the marriage of creative innovation with data-driven insights and leverages cutting-edge tools and methodologies to ensure the successful execution of global, paradigm-shifting omnichannel campaigns.

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