The healthcare world changes, evolves, and develops. It has many sectors and angles, which is why it fascinates and drives us every day. Similar to the industry we all know and love, our team here at KNB is anything but one-dimensional.
Our monthly segment called #WeAreKNB gives you a closer look into who we are and allows you to take a look at the faces behind the hard work of KNB Communications. A variety of different perspectives is an asset that we value, and we are excited to show you who we are and why we love what we do. We are individuals, we are a team, #WeAreKNB. Wanna keep up? Sign up for our monthly KNBeat Newsletter here!
This month we would like to highlight our PR Account Director, Doug Haslam. Here are a few questions we asked him below:
How do you feel that your years of PR experience have contributed to your work at KNB Communications?
Working not only in healthcare, but also in technology and across industries, has prepared me to address a broad array of topics, often tackling several at the same time, which is an essential skill for any PR practitioner. Additionally, my experience in social media, SEO, and paid media has contributed to a more well-rounded understanding of our craft that has become necessary.
How do you measure a successful healthcare and health tech PR campaign?
In the end, PR goals need to match business goals. The more we can point to metrics that contribute to business goals, the more successful we -- and our clients -- will be. That’s why spending the time to, first, understand a client’s business goals, and second, create a reporting structure that speaks to those goals, is crucial.
What do you like most about the culture at KNB Communications?
There is an implied trust among everyone at KNB that we will do our jobs well, and conversely an implied invitation to collaborate whenever we have questions and need help, even if it is for projects outside of our daily assignments. KNB also does a wonderful job of creating team camaraderie, despite the fact that we are operating remotely.
What one quality do you think is most integral to being a successful public relations professional?
It’s hard to pin down one quality, but if I had to, I would name “patience.” Patience gives us the calmness to manage multiple projects, deadlines, and team and client demands. It keeps us from panicking during a crisis. And it helps us give confident, reasoned advice to our clients.
What is your role as the President-Elect of the PRSA, Boston chapter? How does it contribute to your role at KNB?
As President-Elect, I am making sure I support the 2021 Chapter President in helping her and the rest of the board succeed. I am also preparing to take over the duties of President for 2022.
I have been involved with PRSA Boston for nearly a decade, and have found it great for networking and meeting some of the brilliant members of our community, but also for gaining and trading knowledge, and keeping my professional and organizational skills sharp.
What was your favorite family vacation?
We love to travel, and perhaps our favorite trip was to visit our son while he studied in Budapest, Hungary, with a day trip to Paris on the way and a weekend in Vienna, eating our way through the entire itinerary. We hope to go back to visit Paris in particular before long.
Follow Doug on LinkedIn!
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