CASE STORIES

Your success is our success.

The receipts are below.

 

Strategy sounds great in theory. Results are better in practice.

 

These case stories show what happens when smart PR, marketing, branding, digital, and content strategy meet real-world constraints—tight timelines, regulated markets, skeptical audiences, and big goals.


From healthcare, health tech, medical devices, biotech, life sciences, and pharma, each story breaks down the strategy, the execution, and the numbers that followed—proving how KNB turns complex challenges into measurable results.

  • Health tech
  • Healthcare
  • Medical device
  • Life sciences
  • Biotech
  • Dental tech
  • SaaS
  • Longevity
  • Dental technology
  • Health IT
  • Health tech SaaS
lauraannhill_Beautiful_woman_looking_at_a_high_tech_futuristi_92fee179-bc26-4e06-9076-e7df665b5e9a_2
  • Health tech
  • Healthcare
  • Marketing strategy
  • Content development

Meeting over half of

annual sales goals

Results in 12 weeks
  • 58%

    of annual sales

    goal met

  • 220

    form

    submissions

  • 95%

    increase

    in clicks

Social media engagement for healthcare health tech biotech and life sciences abstract
  • Health tech
  • Medical device
  • Content
  • Digital marketing

Enagement elevated + redefined

Results in 6 months
  • 146%

    increase in
    page likes

  • 811%

    boost in page

    engagements

  • 62%

    increase
    in reach

lauraannhill_Cinematic_pharmaceutical_ad-style_scene_of_a_hap_b4c25b32-cb1b-4d2f-aaa8-14ca3e9ecb5b_1
  • Life sciences
  • Biotech
  • Public relations
  • Launch strategy

No time to waste:

results in 1 week

Results in 1 week
  • 1k

    click-
    throughs

  • 234.1k

    total potential

    audience

  • $10k

    ad value
    equivalency

Healthcare professional in blue scrubs using a tablet with transparent digital medical data overlays and blue-teal bokeh lights in the background. Case story listing page images
  • Dental tech
  • Medical device
  • Public relations
  • Content development
One idea, 5.4M clinicians reached
Results in 12 months
  • 17k+

    highly targeted

    clinicians

    reached

  • 5.4M

    in

    potential

    reach

  • 6

    recurring

    placements

    per year

Website case story
  • Medical device
  • Website
  • Digital marketing

3 months. 1 website. 
Measurable impact.

Results in 3 months
  • 7.4k+

    website visits

    in 3 months

  • 111%

    increase

    in searches

  • 240%

    increase

    in CTR

PR newspapers press releases for healthtech healthcare biotech life sciences
  • Medical device
  • PR
  • Media outreach

One newsworthy moment.  
438 million impressions. 

Results in 48 hours
  • $4M+

    advertising value equivalency

  • 438M

    impressions

    generated

  • 1st

    tier trade

    credibility

Conference health tech marketing experiential booth marketing
  • Health tech
  • Healthcare
  • Campaign concept
  • Marketing

Mastering events:

20% user increase

Results in 3 months
  • 38%

    email

    open rate

  • 20%

    increase in logins

    + users

  • 100%

    of branded

    giveaways taken

KNB marketing  case story images
  • Healthcare
  • Marketing strategy
  • Digital advertising

Shifting strategies:

120% increase

Results in 3 months
  • 49%

    increase

    in clicks

  • 120%

    increase

    in CTR (YoY)

  • 47%

    decrease in

    cost per click

health tech company investment pr marketing
  • Health tech
  • SaaS
  • Public relations
  • Content marketing

18 months =

$60M investment

Results in 18 months
  • 40%

    growth in social profiles

  • $60M

    company

    acquisition

  • 30%

    increase in

    web traffic

Woman speaking at healthcare health tech biotech life sciences conference
  • Health tech
  • SaaS
  • Event marketing
  • Social media strategy

Precision marketing:

23 high-value leads

Results in 3 months
  • 24.25%

    increase in

    engagement

  • 23

    qualified leads

    generated

  • 7.3k

    LinkedIn

    impressions

KNB case story - health tech technology
  • Health tech
  • Healthcare
  • Longevity
  • PR + media relations
  • Launch strategy
  • Positioning

App store standout: from stealth to 3,000+ downloads in weeks 

Results in 9 weeks
  • 126M

    in total

    reach

  • 3k+

    downloads in

    2 weeks

  • 25+

    earned media

    placements

Health tech medical device conference case story
  • Health tech
  • Medical device
  • Dental technology
  • Product launch
  • Event strategy
  • Public relations
  • Conference

Decade-high debut: 1,000+ pre-orders

Results in 3 months
  • 10.7M

    readers

  • 1,000+

    pre-orders

  • 6,000+

    coffees served

health tech microphone public relations speaker-2
  • Health IT
  • Health tech SaaS
  • Public relations
  • Thought leadership
  • Share of voice

6 months, 10x louder

Results in 6 months
  • 165M+

    total

    reach

  • 10x

    increase

    in SOV

  • $178K+

    ad value

    equivalency

Health tech social media website results-2
  • Health IT
  • Health tech SaaS
  • Social media strategy
  • Content development

Scroll-stopping impact:
traffic + traction

Results in 5 months
  • 16.6%

    increase in

    web visitors

  • 124%

    increase in

    engagement

  • 800+

    new

    followers

1health tech reporter holding microphone
  • Health IT
  • Health tech SaaS
  • Public relations
  • Thought leadership

Exceeding earned

media goals — fast

Results in 6 months
  • 41

    placements

  • 127%

    over goal

  • 9.5%

    SOV increase

Health tech website user experience-2
  • Health IT
  • Health tech SaaS
  • Website
  • Content strategy

Where strategy meets results: traffic + action

Results in 2 months
  • 28.5%

    increase in

    submissions

  • 239.29%

    increase in

    web traffic

  • 7.6m

    average time
    spent on page

thought leadership woman speaking at conference 1
  • Health IT
  • Health tech SaaS
  • Thought leadership
  • Paid social
  • Public relations

From unknown to authority

Results in 90 days
  • 20K+

    targeted

    impressions

  • 80%

    increase in

    web views

  • 10%

    increase in

    followers

Answer engine optimization AEO AI search GEO generative engine optimization-2
  • Healthcare
  • Dental technology
  • Answer engine optimization (AEO)
  • AI search
  • Content strategy

AI search breakthrough:

top-tier visibility

Results in 6 months
  • 18

    placements

    secured

  • 42

    pages

    created

  • 75+

    web

    updates

Marketing campaign screens conversions for healthcare company-2
  • Healthcare
  • Dental technology
  • Integrated campaigns
  • Marketing strategy
  • Conversion optimization

Metric magnet:

300% conversion jump

Results in 3 months
  • 184%

    increase in
    new visitors

  • 286%

    pages created 
    for microsite

  • 172%

    increase in
    submissions

Social media for healthcare technology hearts likes-2
  • Healthcare
  • Dental technology
  • Social media strategy
  • Content development

Social surge: record-breaking stats

Results in 2 months
  • 1,190%

    increase in
    page likes

  • 4,333%

    increase in

    comments

  • 172%

    increase in
    shares

Marketer looking at healthcare ads data-3
  • Healthcare
  • Dental technology
  • Paid ads
  • Digital advertising
  • Marketing strategy

Click-thru domination:

high impact ads

Results in 12 months
  • 60%

    of audience
    reached

  • 100%

    increase in
    click-thru rates

  • 124%

    increase in
    conversions

Influencer marketing for healthcare health tech companies
  • Healthcare
  • Dental technology
  • Influencer marketing
  • Digital marketing
  • Marketing strategy

Influence ignited:

from hype to high conversions

Results in 12 months
  • 1,012%

    increase of
    web users

  • 300%

    boost in
    conversions

  • 850%

    increase in
    page views

News earned media for health tech company-2
  • Healthcare
  • Health tech
  • Public relations
  • Earned media strategy
  • Media pitching

No “news?" No problem!

Results in 12 months
  • 12

    earned

    placements

  • 720k

    potential
    reach

  • $36k+

    ad value
    equivalency

Conference from booth to funnel-2
  • Healthcare
  • Health tech
  • Event marketing
  • Lead generation

Lead magnet: booth to funnel

Results in 6 weeks
  • 30k+

    LinkedIn ad
    impressions

  • 34

    qualified
    leads

  • 18%

    increase in

    engagement

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