CASE STORIES
Strategy sounds great in theory. Results are better in practice.
These case stories show what happens when smart PR, marketing, branding, digital, and content strategy meet real-world constraints—tight timelines, regulated markets, skeptical audiences, and big goals.
From healthcare, health tech, medical devices, biotech, life sciences, and pharma, each story breaks down the strategy, the execution, and the numbers that followed—proving how KNB turns complex challenges into measurable results.
Meeting over half of
annual sales goals

of annual sales
goal met

form
submissions

increase
in clicks
Enagement elevated + redefined

increase in
page likes

boost in page
engagements

increase
in reach
No time to waste:
results in 1 week

click-
throughs

total potential
audience

ad value
equivalency

highly targeted
clinicians
reached

in
potential
reach

recurring
placements
per year
3 months. 1 website.
Measurable impact.

website visits
in 3 months

111%
increase
in searches

increase
in CTR
One newsworthy moment.
438 million impressions.

advertising value equivalency

impressions
generated

tier trade
credibility
Mastering events:
20% user increase

open rate

increase in logins
+ users

of branded
giveaways taken
Shifting strategies:
120% increase

increase
in clicks

increase
in CTR (YoY)

decrease in
cost per click
18 months =
$60M investment

growth in social profiles

company
acquisition

increase in
web traffic
Precision marketing:
23 high-value leads

increase in
engagement

qualified leads
generated

impressions
App store standout: from stealth to 3,000+ downloads in weeks

in total
reach

downloads in
2 weeks

earned media
placements
Decade-high debut: 1,000+ pre-orders

readers

pre-orders

coffees served
6 months, 10x louder

total
reach

increase
in SOV

ad value
equivalency
Scroll-stopping impact:
traffic + traction

increase in
web visitors

increase in
engagement

new
followers
Exceeding earned
media goals — fast

placements

over goal

SOV increase
Where strategy meets results: traffic + action

increase in
submissions

increase in
web traffic

average time
spent on page
From unknown to authority

targeted
impressions

increase in
web views

increase in
followers
AI search breakthrough:
top-tier visibility

placements
secured

42
pages
created

web
updates
Metric magnet:
300% conversion jump

increase in
new visitors

286%
pages created
for microsite

increase in
submissions
Social surge: record-breaking stats

increase in
page likes

4,333%
increase in
comments

increase in
shares
Click-thru domination:
high impact ads

of audience
reached

100%
increase in
click-thru rates

increase in
conversions
Influence ignited:
from hype to high conversions

increase of
web users

300%
boost in
conversions

increase in
page views
No “news?" No problem!

earned
placements

720k
potential
reach

ad value
equivalency
Lead magnet: booth to funnel

LinkedIn ad
impressions

34
qualified
leads

increase in
engagement

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